The Beginning
As a part of Brazil’s dance story, the Teixeira Araujo family’s dream of opening its first two Só Dança stores in Sao Paulo came true in the mid-1980s. In order to maintain its own demands, as well as to meet the industry standards, Só Dança inaugurated its own factory in 1986 where bodywear was produced. Three years later, production was transferred to Osvaldo Cruz where artisans and technicians were brought in to start making footwear.
In 2008, the company opened a new establishment in the Dominican Republic to manufacture bodywear and footwear for its ever-growing clientele. 2017 marked 20 years since the Ransan family moved to the United States with the dream of expanding Só Dança. Equipped with a small line of dance footwear and a 1,000 square foot warehouse, they set out to provide the best. From there, the company continued to introduce and bring forth quality performance products.
MOVING FORWARD
In 2014, Só Dança was put front and center with an ingenious marketing campaign using powder that some thought unconventional. However, proving that the impossible is possible, that campaign stood out from all others and the industry realized that Só Dança had arrived and the sky is the limit.
TODAY, SÓ DANÇA CONTINUES TO EXPAND, REVOLUTIONIZE, INSPIRE AND ADAPT AS A LEADER WITHIN THE INDUSTRY.
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TODAY
We are always forward thinking. We continue to revolutionize the industry design standards by creating products with an innovative spirit for everyone passionate about the art of dance.. From designing the original unique back leotard to fully elasticized ballet shoes, we push the limits, reinvent the classics, and challenge the status quo. We care about dancers; therefore, we marry comfort and practicality with elegance, beauty and style.
Our wide variety of styles incorporate significant details and innovative materials that continue to be incomparable to our competitors. Additionally, professional dancers put our products to the test and help us offer unparalleled fit that enhances every movement. Our designs have made us one of the most beloved and the most coveted choices by dancers internationally.
PARTNERSHIPS
There is nothing we love more than making friends. Our partnerships range from dancers, studios, stores, companies, events, non-profits, and on and on.
For a list of our official sposorships, and for info about how to partener with us, go to our partnership page.